Marlene Feist, Public Works Director of Strategic Development, No Phone Number Available
Wednesday, June 28, 2017 at 3:57 p.m.
At the City, we love the Spokane River, and we’re spending hundreds of millions of dollars to improve the health of the river for the future.
In an effort to continue our celebration of the river, the City teamed up with the Spokane Indians Baseball Club on a collaborative promotional campaign. Dubbed the Redband Rally Campaign, the promotion gets its name from the native Redband Trout.
We’re looking to connect citizens to the Spokane River, educate about work to clean up the river, and support local organizations devoted to river protection. And, we want to do it in a way that’s innovative, educational, collaborative, philanthropic, and fun.
The campaign will include a new Redband mascot that will appear at all Spokane Indians home games, schools and at community locations that support river work. It also will include a new Redband logo, team jerseys and hats to wear at select games, a citywide advertising campaign, educational website (SpokaneRedband.com), and interactive promotional headbands for fans to wear during home games with information on the river.
The Redband Rally Campaign also will raise money for local organizations that conserve and protect the river and its native redband trout. In addition to individual donations, $5 from the sale of each item with the Redband logo also will be donated.
The designated local organizations include the Spokane Riverkeeper, the Spokane River Forum, Spokane Tribal Fisheries, Spokane Falls Trout Unlimited, and the Washington Department of Fish and Wildlife. The Inland Northwest Community Foundation (INWCF) will professionally manage and administer the donation funds and is also providing access to software that will allow baseball fans to donate via text during all home games.
The big launch for the new mascot and the campaign will happen at Avista Stadium on Saturday, July 8, when the Spokane Indians will take on the Hillsboro Hops. A name-the-mascot contest will be held in conjunction with that game with the winner receiving a Redband uniform, hat and tickets to a future Indians game.
So, let’s head out to the ball game. Buy some peanuts and cracker jack. And rally for the
Redband and the River!
