Central Pre-Mix & Riverfront Park Team Up for The Ice Bucket Challenge

Sam Song 509.625.6660

Thursday, August 21, 2014 at 10:11 a.m.

Riverfront Park is teaming up with Central Pre-Mix to host an Ice Bucket Challenge at the Rotary Fountain in Riverfront Park on Tuesday, August 26, 11 a.m. - 5 p.m.

Central Pre-Mix Concrete Co. and Inland Asphalt have been challenged to participate in this grass roots effort to raise awareness and funding for ALS (Lou Gehrig’s disease) research.

ALS is a rare disease that affects one in every 10,000 people including Spokane’s Steve Gleason, a graduate of Gonzaga Prep and Washington State University where he played football and baseball for 4 years before playing 8 seasons for the New Orleans Saints in the National Football League.

As a community leader doing business in Spokane since the 1930’s, the company not only accepts the Ice Bucket Challenge but invites all of those in the construction business and the rest of Spokane community to take part.

Central Pre-Mix and Inland Asphalt will be accepting donations on behalf of the ALS Association (alsa.org) or at Team Gleason (teamgleason.org).

About the Ice Bucket Challenge

Take one part challenge, one part charity, sprinkle in some celebrity and cook on high with Facebook. Voila: You have the Ice Bucket Challenge – the viral phenomenon that's taking nearly everyone’s Facebook feed by storm.

The concept consists of people dumping a bucket of ice water on their heads and challenging others to do the same. It has spurred millions of dollars in donations for the ALS Association, and is among the biggest viral hits in Facebook’s history.

In just a few short days 2.4 million videos related to the challenge had been shared on the social network, and more than 28 million people had posted, commented or liked a post relating to the challenge.