Date Pass a finalist in Amusement Park Ads
Debby Dodson, Riverfront Park, 509.625.6623; Bonnie Quinn, Quinn Group, 509.939.7747
Wednesday, October 2, 2013 at 11:50 a.m.
Riverfront Park's TV commercial “Date Pass” has just been named a finalist for the “Brass Ring Award for Marketing Excellence” in the television commercial category from the International Association of Amusement Parks and Attractions.
“We are thrilled at the honor,” said Riverfront Park Assistant Manager, Debbie Dobson. “This is a national group of Amusement Park industry insiders who take marketing very seriously. So just to be named gives us a great deal of validation for the hard work we and the Quinn Group have put in to rebrand Riverfront Park.”
The strategy behind the ad came from research undertaken by the agency. Bonnie Quinn explains, “We evaluated the research and concluded that there could be substantial revenue growth at Riverfront Park from couples. So this commercial depicts scenarios where people at home could see themselves enjoying a day at Riverfront Park.”
The commercial features two couples on dates in the Park during the winter months. Along the way, the couples play miniature golf, take a lap ice skating in the Ice Palace, see an IMAX movie and ride on the SkyRide.
Quinn Group Advertising and Riverfront Park will find out who wins the award on November 20th at an awards banquet in Orlando Florida.
See the commercial on Vimeo.
Quinn Group Advertising and Marketing was founded in 1969. Bonnie Quinn became owner and president in 2005 after purchasing the agency from her father Jerry Quinn. Quinn Group's most visible clients are Gus Johnson Ford, Trading Company Stores, Riverfront Park, Huckleberry's Natural Market, and Dr. Kevin Johnson's Advanced Aesthetics. As an agency they specialize in ensuring every campaign and brand platform is “driven by strategy.”
The City of Spokane's Riverfront Park is considered one of the most scenic urban parks in the nation. With over 100 acres to explore, much of it located on an island, you are sure to discover the magnificent Spokane Falls and River, the Expo '74 Pavilion, 1902 Clocktower, 1909 Looff Carrousel, the Sculpture Walk which includes the Riverfront Rotary Interactive Fountain, giant Red Wagon, garbage eating goat, Vietnam Memorial, Centennial Trail bike path, Havermale Point and inviting meadows and conservation areas. In addition to the abundant scenery, Riverfront Park offers year round fun and entertaining options for the whole family. The 1909 Looff Carrousel, SkyRide Over the Falls, Giant Screen IMAX Theatre, Pavilion Amusement Rides and outdoor covered Ice Palace will engage guests for a full day of opportunities. Riverfront Park is also the host of the largest regional events including Bloomsday, Hoopfest, Pig Out in the Park, 4th of July Festival, First Night Celebration, Pow Wow and the Armed Forces Torchlight Parade. For more information, visit spokaneparks.org, like us on Facebook, or follow us on Twitter